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MG Store Games Sold Abroad Means Success? Actually Not!

Source:miracle games Release Time:2021-07-21 18:35:44 Views:634


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Once in the game circle, the phrase "out without going to sea" seems to have gradually become a foregone conclusion. In order to survive, domestic game companies are gradually deepening on the road of oversea games.  From the previous attempt, trial, and now the depth of the layout, it can be said that the promotion mode of the entire game industry is undergoing earth shaking changes.


Recently, according to the overseas market share data of Chinese Games given by App Annie, many Chinese game companies have made remarkable achievements overseas, not only in terms of overall scale and market share, but also in terms of revenue capacity.


From App Annie

Although the overseas market share of Chinese Games in 2020 is only 3% higher than that of the previous year, looking at the world, this 3% means  an increase of more than 2 billion US dollars in market. It has to be said that more and more game companies have gained advantages in going to sea.

[ Developing overseas market business, Broaden business channels]
In the domestic game industry competition to the white hot stage, the market has entered the era of stock competition. As the domestic game channel resources have been divided up by several leading companies, and the costs of R&D and advertising have gone up, small and medium sized game companies have not much room to display in China.



So we can see that more and more game companies have put their main markets abroad. Several products, such as Rise of Kingdoms, Clash of Empire, and Legend of Warship, issued by Miracle Games, the channel agent of Microsoft Stores all over the world, have gained great achievements in Microsoft Stores all over the world.

[Games Sold Abroad Means Success? Actually Not!]
Sold abroad means that domestic companies are facing an unknown field. Foreign players' user portraits, themes and hobbies, and payment habits all need companies to grope.

In this context, cooperation with a suitable overseas channel agent is the best choice. Miracle Games is a channel distributor that has been deeply engaged in Microsoft Store for six years and has maintained deep cooperation with Microsoft.  In terms of game distribution, Miracle Games can get more recommended resources through Microsoft, including but not limited to: home page recommendation, game zone, game page recommendation, etc. In terms of product promotion, Miracle Games has its own channel to make game products continuously exposed in stores. In addition, the rich functions of the SDK also enable developers to smoothly access products to the official Microsoft Store.



With the gradual popularization of win11 system, Microsoft Store will be well known and recognized by more users. As the world's largest desktop operating system and the foundation of 1.3 billion monthly users, Microsoft Store will become the preferred channel for game companies to layout overseas markets.


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